Fog of Data

To what does this title refer? Is something lurking back there, ready to pounce on our tender flesh? Is Benioff referring to the promises of space exploration? Perhaps wants to tell us of all the opportunities waiting in the fog if you just keep on stumbling blindly towards his voice. He certainly wouldn't be claiming to be the man behind the cloud, and expect millions of people to find that story exciting, would he?

Well, if everyone at one of his company's conferences picks up a free copy of his book like I did, maybe he can convince us all about how wonderful this savior of the 21st century is.